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A lot more people are choosing online delivery rather than going to the restaurant. This is a significant change in consumer behaviour.
Swiggy has helped more than 3 lakh restaurants increase their sales and Zomato has crossed 80 million users. Online food marketplaces have an integral role in the success of any restaurant. Getting more orders online can scale up your restaurant’s sales to a new level.
People are scanning through these delivery apps wondering which restaurant to pick.
We have to make them opt for your restaurant amidst the 100s listed in the app.
The best restaurant options will always appear at the top and they use a set of metrics to ensure this. If you take care of them, it will increase your restaurant’s visibility in the app and thereby increase sales.
Everyone wants their food hot and fast.
The faster you feed the more customers you get.
Delivery apps value this factor a lot. If you can prepare the food within less time then that will put your restaurant in the fast delivery category. Many people browse restaurants specifically in that category. Keep your kitchen preparation time short and you’ll see more orders coming your way.
A visually appealing photo of dishes can entice customers to order them.
We humans are highly motivated by visuals. A stunning image of a delicious biryani gives us enough motivation to drool over it and order it instantly. Make sure that you have a high-quality image of every dish on the menu.
A plain-boring description will push consumers away.
Don’t just write “Butter chicken with special gravy” Instead write “ creamy butter chicken infused with a special tomato based sauce sprinkled with aromatic spice”
Make sure to push all those minute details about the dish that make the consumer order it. A saliva-inducing description can further motivate the consumer to order that particular dish.
People don’t put a lot of thinking into this, they are probably busy with their day.
Don’t let them stay confused by endless scrolling through each and every dish. Mark your best and most popular dishes as “recommended”. This will help consumers make quick decisions.
Restaurant ratings and reviews are directly shown in the application.
These can make significant changes in consumer decisions. Good reviews can instantly build trust in the consumer's mind. Make sure that you politely ask consumers to provide reviews and feedback.
Offers are the best way to lure customers to your restaurant.
Indian consumers are heavily price-driven. Offers can make more people order food. When a customer orders food based on an offer and they like that food then you have a regular customer. Offers are the best way to attract new customers. These applications also recommend the food you ordered last time at the top to make decision-making easier. You may get a lot of repeat customers through this.
The visible restaurant gets more sales!
The whole idea is based on this principle. If a particular restaurant is getting more eyeballs then probably they’ll get maximum orders. In today’s day and age Social media is the best way to gain visibility and stand out from the crowd. A strong social presence can drive people to order from your restaurant.
A large part of your customer base is online now. Adapt to these changes and you’ll see a significant rise in the number of orders. Execute all the ideas mentioned above with the utmost care and results will follow.
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